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  • Asian eye openers: Japanese mascaras with Holy Grail status

    Asian eye openers: Japanese mascaras with Holy Grail status

    Over the years, I’ve tried numerous mascaras from all sorts of brands – from French brands, to Western brands, to local brands and more… I’ve discovered some of the best surprises, and I’ve experienced some of the worst letdowns.   I’ve parted money with mascaras costing north of RM100, only to see my painstakingly-curled lashes […]

  • Things I spend money on VS things I don’t

    Things I spend money on VS things I don’t

    They say that when you become more mature in life, you start to discover what your true priorities are. I moved to KL at 20 to pursue a university degree, and I’ve stayed here since. When I first came here, everything was new and exciting. I spent money on things I didn’t really need or […]

  • Playful beauty: the season’s hottest runway roundup

    Playful beauty: the season’s hottest runway roundup

    Despite the somberness of the usual Autumn/Winter colours, 2017 promises a more creative burst of cheekiness, with splashes of bright shades, interspersed with soft, wearable hairstyles. Here are some of our favourite looks on the runway:   Floating geometric pastel cat-eye Prabal Gurung’s models sported a geometric ‘floating’ cat-eye in an array of solid shades, […]

  • One-of-a-kind fragrances for the bottle collector

    One-of-a-kind fragrances for the bottle collector

    People collect fragrances for different reasons. Some have a soft spot for perfumes by the same brand – Annick Goutal, L’Occitane and Jo Malone tend to let their scents do the talking as all of them come housed in the same bottle, only differentiated by subtle accents of colour.   But for some, collecting a […]

  • Entrepreneur of The Week – Suryani Senja  Alias, Founder of Senijari

    Entrepreneur of The Week – Suryani Senja Alias, Founder of Senijari

    emmagem.com recently  caught up with Suryani Senja Alias, the founder and creative director of luxury lifestyle brand, Senijari . Senijari, which combines European design and style with Malaysian was launched in March 2013 to preserve ancient heritage craft through modern design and contemporary use in bags and jewellery. The aim of the social enterprise is to […]

  • Emmagem’s pick: beauty dupes we love

    Emmagem’s pick: beauty dupes we love

    Would you spend RM300 on a beauty product? Especially if it’s your first time trying it out? The internet is a wonderful place to look up information and reviews before you purchase something, but sometimes it doesn’t hurt to have more options.   Here are 5 of our favourites, so you can make the decision […]

  • Let’s drink to beauty: tea blends for good skin

    Let’s drink to beauty: tea blends for good skin

    Drinking tea has always been a common practice, either for wellbeing or to alleviate mild symptoms of illnesses. As a tea drinker myself, I’m often looking for interesting teas to try out, especially those that have unique benefits.     Yogi: Cinnamon Vanilla Healthy Skin Tea Recently, after a satisfying iHerb haul, I picked up […]