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  • “I’m a writer, not a non-profit organization.”

    “I’m a writer, not a non-profit organization.”

    I grew up believing that one day, I would become a doctor, law or accountant. At Chinese school, that’s what they drill into you – that this golden trinity of professions would eventually allow you to achieve Valhalla and you would live a wonderful life, surrounded by riches.   It was only in Form 4 […]

  • Unlikely combinations: When beauty meets um… something else

    Unlikely combinations: When beauty meets um… something else

    Today, we take a look at some of the unlikeliest beauty combinations in the market. Goes to show that beauty exists everywhere, no matter how cliched that might sound.     Birkenstock makes skincare now Wait, what? You heard us right – the sandal brand has come up with a line of natural skincare products! […]

  • Entrepreneur of The Week – Suryani Senja  Alias, Founder of Senijari

    Entrepreneur of The Week – Suryani Senja Alias, Founder of Senijari

    emmagem.com recently  caught up with Suryani Senja Alias, the founder and creative director of luxury lifestyle brand, Senijari . Senijari, which combines European design and style with Malaysian was launched in March 2013 to preserve ancient heritage craft through modern design and contemporary use in bags and jewellery. The aim of the social enterprise is to […]

  • The never-ending battle towards achieving the ‘perfect’ body

    The never-ending battle towards achieving the ‘perfect’ body

    Every decade or so, society changes its mind about what it feels the ‘perfect’ body should look like. Although social media platforms are filled with inspirational posts about loving your own body, no matter how it looks, the obsession with weight is still a huge thing.   We give props and praise to plus-sized women […]

  • Merdeka Beauty: Made-in-Malaysia Matte Lip Colours

    Merdeka Beauty: Made-in-Malaysia Matte Lip Colours

    This Wednesday, Malaysia celebrates her 59th birthday. We felt it would be apt to share a few brands that have been creating waves in our local beauty scene, especially in terms of lip colours.   Matte liquid lip colours look like they’ll be around for a while, and with so many choices available in the […]

  • The types of women your #girlsquad should have

    The types of women your #girlsquad should have

    Back in high school, my friendship ‘portfolio’ consisted mainly of guys because girls my age were busy pretending to be prim and proper. Like in all clichéd dramas, the popular guy always falls in love with the good girl, so naturally, everyone wanted to be the good girl, regardless of their true personalities.   But […]

  • My candle is better (and more expensive) than yours: are designer candles worth the splurge?

    My candle is better (and more expensive) than yours: are designer candles worth the splurge?

    So. Candles. Growing up, I always associated candles with either prayers or romantic dinners (though not together).   There’s something about candles that makes things more mysterious, alluring even. The dim lighting, the flickering flame that casts a shadow, and in most cases nowadays, the subtle scent that leaves your living space smelling divine.   […]