Ethical & eco-friendly beauty brands we love

Ethical & eco-friendly beauty brands we love

This year, Selangor started playing a part in encouraging the act of becoming more eco-friendly. The ‘No Plastic Bag’ policy and the ‘Zero Polystyrene Campaign’ rolled out in full force despite a few hiccups. (Though I have to admit, the waste separation policy requires far more stringent rules, plus a whole lot of time, to be practiced properly).


We generate a lot of waste, which largely goes unnoticed, especially when we buy things. For many beauty products, especially for the more premium brands, the layers of packaging used for a single product is quite astonishing. First, the bottle/cap is vacuum-wrapped in plastic. Then it goes into a box, which has its own plastic sleeve. This undeniably provides total peace of mind for customers in terms of product hygiene and prevents tampering, but for women who want to create less waste, yet still find a beauty brand that operates in line with what they stand for, a dilemma arises.


“Do I continue to support the brand if it generates and disposes of waste in such a way that isn’t transparent?”


That’s why we decided to put together a list of brands that do your skin and the environment good. Now you can make a more eco-friendly beauty choice!



Lush Cosmetics


Known for their larger-than-life, louder-than-you-could-ever-imagine products (especially bath bombs!), Lush Cosmetics products are handmade and packed with love – you can even see who made your product as they have stickers illustrating the staff’s name and likeness! All their products are 100% vegetarian, and if you look up how Lush products are made on YouTube, you’ll definitely be entertained by the explosion of colours and the amount of passion these Lush product creators have. The shops’ furniture is made from reclaimed wood, and the ingredients are sourced carefully by the Ethical Buying team. In 2007, Lush Cosmetics also launched a body lotion called Charity Pot, where 100% of the purchase price (minus the taxes) goes towards supporting a good cause.


What we like about Lush is how it handles its packaging: the ‘NAKED’ way. Most of their products are in solid format, from shampoo bars to hair colours to body lotion bars, which saves millions of plastic bottles from being made. They’ve also introduced knot-wraps, which allow customers to opt for fabric wrappers instead of traditional gift wrapping. If they use any type of packaging, it’s always recycled, recyclable, reusable, compostable and biodegradable.





Founded by Olivier Baussan as a tribute to his favourite homeland in France, L’Occitane is one of the pioneers of ethical beauty. The brand is involved in a number of charities, such as the L’Occitane foundation, which is even practiced locally in Malaysia to benefit the visually-impaired, as well as single mothers and underprivileged children.


Each ingredient that goes into L’Occitane products is carefully-chosen and produced in such a way that allows it to stay sustainable for a long period of time. Through this initiative, L’Occitane has also provided job opportunities for growers and harvesters who lovingly cultivate plants like Lavender, Immortelle, Roses, Shea Butter and more. Depending on the country, L’Occitane also encourages users to bring back their empty L’Occitane product bottles to the stores, which will then be collected and sent back for recycling.





This luxury haircare brand proves that it’s not just in the business to make a quick buck. Throughout the years, they’ve made a substantial amount of contributions to the people of the world, through methods such as using renewable energy. Alternative energy sources like solar and wind power is used, and Aveda is actually the first beauty company manufacturing with 100% certified wind power! They’re also big on fair trade and ethical purchasing, and are proudly cruelty-free.


In terms of packaging, Aveda embraces the ‘Cradle to Cradle’ (C2C) concept, which focuses on being eco-effective (creating things that are good for the earth and for people) instead of being eco-efficient (creating things that are simply less bad).




sukin GREENS

100% vegan, 100% biodegradable and with a tagline that says, “skincare that doesn’t cost the earth”, Sukin does a good job in making skin-loving products that don’t harm the earth. Using only plant-based ingredients, all Sukin’s formulations don’t build up or contaminate our waterways. Even the face and body scrubs are free from micro plastic beads, which never biodegrade and end up polluting our rivers and seas.


Sukin’s packaging was designed with sustainability in mind – it’s kept to a minimum wherever possible, and the raw material is plant-based. Therefore, its PET plastic is 100% recyclable, which uses less than 30% of the energy used to produce brand-new PET if recycled. Their tubes are made from LDPE, whereas some bottles are made from amber glass, which are all easily-recyclable.



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