Online fashion is without a doubt a fast growing industry in Malaysia but it’s just too bad that sometimes it seems slightly neglected. Neglected; in a way that these people are doing everything on their own without any help or any proper platform to showcase their ability to contribute more to the industry. We can’t argue the fact that online fashion is the future of the fashion industry as each day the masses are shifting towards online shopping and checking out online fashion magazines to keep updated on the ever-changing style and trends. That’s why it needs to be push forward to a whole different level.

Realizing the potential of this industry, the first ever Malaysia’s Online Fashion Entrepreneurs’ Weekends was held last week at Mid Valley Exhibition Centre. The three-day event was organized to assist local online fashion entrepreneurs by providing the very much needed high profile platform and gain more interest on their products and skills that they have to offer. The event is also dubbed as the beginning of greater things for these young entrepreneurs which are still mostly in their youth.

Organized by A&O Brandbuilding Consultants and Emmagem as the official online media partner, the event managed to attract thousands of attendees within three days run of the event. With so many talks and short seminars held on business, fashion and marketing, those who attended managed to gain a lot of info and even some insider’s tips on improving their business and to get their brands out there. Talk on ‘How to Identify a Killer Business Opportunity” by Dr. Kenneth Tai was definitely something that can be useful for all these young, budding entrepreneurs who have just kick-started their business. Other than that, there were also career, fashion, health and beauty talks given by big names in the industry like Celebrity Fitness, Snips, Emerge and Well Again.

Aside from that, there was also a search competition for The Malaysia’s Online Entrepreneur of 2010. From over 70 contestants, only 8 were selected to compete in the final round of the competition. The winner was selected based on their achievement so far and the one with the most potential to further grow and make their mark in the industry. Other fun activities throughout the event include Snips Hair Show, Belly Dance performance and lucky draw with exciting prizes.

Malaysia’s Online Fashion Entrepreneurs’ Weekends 2010 was definitely a success. It is hoped that the participants and attendees managed to gain a lot from it. Those who stopped by this year definitely can’t wait for the second installment of the event where they can find all their favourite online shops and boutiques under one roof. As for these young entrepreneurs, the future is looking bright for them and having Malaysia’s Online Fashion Entrepreneurs’ Weekends as an annual event will help their business thrive further and gain the recognition needed in the fashion industry.

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