The “Dare to Express” contest- Send a picture of what you think is the best outfit that you co-ordinated  yourself and as expressed or worn by you, that suits a perfume like VERSUS by VERSACE and stand a chance to win a 50ml bottle Eau De Parfum worth RM212 a bottle.

Send in your pictures to contest@emmagem.com by 31st July 2010.

Send as many outfits as you like. Grab this  chance to show off your photography or fashion skill!

Submit your full details together with your picture such as your full name, IC, contact number and email address to contest@emmagem.com.

This contest is opened to all registered members of emmagem.com

Judges’ decision is final. Pictures of winners will be posted on facebook  emmagem fan page.

Check out the video in YouTube: http://www.youtube.com/watch?v=CXPz1ojyUIs 

Good luck!

Product Text

The Versace brand is synonymous with the word DARE , dare to be different, dare to express yourself, it brings to mind clothes held together with safety pins or jungle print evening dress with necckline plunging to the waist, but the one similarity , it shot the wearer to almost instant  stardom, their sexiness and yet femininity never to be doubted  again, yes,we all knew these actressed after appeareances in Versace, yes , Elizabeth Hurley and J.Lo.

So with the new launch of  a Versus perfume I ask myself how does  sexy , aggressive and yet feminine combine together would smell like, ie how does Liz and J.Lo smell? One snared a multi millionaire and the other has her husband in tears everytime he speaks of his love for her, so I guess the Versace touch works. How will the perfume fare? Well, according to Donatella Versace, the newly launched Versus is all of that and more, the image of Versace is at once embracing vividness and also at the same time assertive . The epitome of  a strong confident lady, I would like to be her , the career woman who would express her sensuality with fine lingerie and at the same time loves pretty frilly dresses on weekends. She might just expressed the  punkness in herself with her metal cuffs which she creatively matches with her power suit. She is  a contradiction and she is unexpected, unpredictable and so very exciting more so because this woman truly embraces herself and her femininity. She is not afraid to express…

“VERSUS IS PURE ENERGY.
I WANTED A PERFUME WHICH WOULD EXPRESS
THE STRONG CONTRAST
OF A ROMANTIC YET TOUGH FEMININITY.
THIS INTENSE FRAGRANCE IS DEDICATED TO A WOMAN
WHO LOVES TO DARE”-Donatella Versace

From the packaging right down to the color of the perfume, the color of violet, ” the fifth essence of violet” it is very contemporary and cutting edge. The refreshing top note of kumquat with lemon and star apple mixed with rose centififolia, stephanotis and heady patcouli which  is at once sensuous and deep. It is one moment bright and  refreshing and the next moment it is deep and mysterious.

The crystal bottle is technology treated, telling it’s own story of contrast of old and new; empty yet  full, classic yet audacious with its own rock and roll moment. With the gold logo emblazoned in the  middle, it is a collectible by itself with glittering hues of gold and silver.

The packaging itself is the labyrinth design which captures the whole story, because the new Versus is about the labyrinth of life.When you walk through life , you never know which path will eventually lead to the  ultimate destination and yet each path taken can have its own adventure and I guess that is what Versus wearer should embrace – life with its many facets and us. The Versus woman- with so many contradictions and let us never be anything less exciting…

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