Every little girl’s dream, being whisked off in a Rolls Royce, the car of kings and millionaires and well, Batman. But 2010 , will see Rolls Royce whizzing or is it whirring down the highways and swiftly manoeuvring through the Bangsar jams; cars may just be pulling aside just to watch this magnificent piece of metal works roll down the streets and not necessarily driven by a MIB type driver , but the man behind the wheels  is very likely a twenty something nouveau riche millionaire in  his twenties.

The buyer demographics for the owner of the newly launched Rolls Royce Ghost, should read something like this, from his twenties to the 50s. In all likelihood,  a  business owner, a little  bit of  a risk taker and the Ghost  is probably one of his five cars.

This car is a car that he or she, oh yea,  will drive not just for formal occasions but definitely even on weekends. It’s like using your Chanel 2.55  at  a picnic in  Chanel tweed  jacket and shorts… priced at RM1.5million, it isn’t meant to be an entry level car. True to its brand stature  and history, it is a car of remarkable detailing  (check out the umbrella at the door) as historically demanded by its founder.  But it is  a car that is meant to impress and well, yes , show off your new found wealth. The new Ghost  reaches out to the young and old. It is  car that is top to tailpipe handmade and is as luxurious as it is comfortable whilst giving  a great driving experience, after all the Rolls Royce engine is what it’s all about. The Rolls Royce has been newly introduced into the  market with new marketing strategies to target the young but the attention to detail is still very much old school and is very much the inheritance and philosophy of making  and driving a Rolls Royce, where  details matter and about going 100 percent…

Does it seem unattainable to you …not anymore, not with  the advent of the new media where more and more young people under the age of 25 become millionaires and  entrepreneurs are growing like mushrooms with newer and better ideas , yes,  this car could be yours too..maybe it takes a quick jump out of the box and maybe into a Rolls…

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