The first ever shu uemura The Beauty Art Makeup Competition Asean 2009 was hosted by Malaysia on the 28^th October 2009. There are 8 contestants in total, where the Grand Prize and 1^st runner-up winners who won in their respective countries earlier have taken up the opportunity to represent their countries (Philippines, Indonesia, Singapore and Malaysia). They took their make-up creativity to transform nature’s charm into beautiful masterpieces at Center Court, Pavilion Kuala Lumpur.

The Theme: “Mother Nature”.

The Creation: judged based on creativity, technical skill, colour composition and artistic flair.

The Panel of Judges: Mr Diaz Pazada from Indonesia, Ms Maria Margarita Azcuza Bengzon from Philippines, Ms Karen Tee from Singapore and Mr Biby Chow from Malaysia. Not least, shu uemura artistic director – Mr Kakuyasu Uchiide, the  main judge for this significant event of shu uemura of the year.

The event was kicked off with a welcome speech by the Managing Director of Loreal Malaysia Mr Andrew Stanleick. Followed by an eye opening show by Mr Kakuyasu Uchiide. Mr Uchiide was invited to showcase his artistic creation based on the theme “Mother Nature”.

The Showcase: shu uemura Black Book & Accredited Artists were showcasing their creation using the coming up Christmas Collection - a beautiful cross over with the top Japanese designer- Chisato Tsumori. Black Book Artists were showcasing An Avant-garde Christmas look whereas Accredited Artist were showcasing a more ready to wear make-up look – Chic du Jour Christmas.

The Grand Prize: A RM20,000 worth of Diamond Botan Brush by Selberan and RM10,000 worth of shu uemura products from the hand of Mr Andrew Stanleick , the Managing Director of Loreal (M) Sdn Bhd and the Director Of Selberan Jewellery, Datin Paduka Yong Mun Kuen.

Raison d’etre she won: “Adeline has the fundamentals of make-up such as gradations. The color combination was very dramatic and the drawing was effective. You can imagine the scene she is trying to convey. And the make-up matches the model well. The overall balance was very good.” Said shu uemura International Artistic Director , Mr Kakuyasu Uchiide who is the main judge for the event.

The Winning Speech:“I am really happy and excited for the future. Although I had hoped to win, I never expected it. I just wanted to do my best, and winning the competition has proved to me that I can do makeup professionally despite having no formal training. “Said the 21 years old, art director.

For me, the key tip to be a winner of the competition is to have fun, and showcase your makeup skills to the fullest. Makeup is an art form, and every look that you create should be a form of expression of who you are as a makeup artist as well as being beautiful. Use colours and textures to capture the judges’ attention, and really let your creativity flow. I adapted my look to fit my model’s face and bring out her natural beauty, and didn’t hold back in using as many colours as I wanted. The key thing is to be creative and confident of your own skills.” Said Adeline to share about her winning secret.

The Winner’s Advice: “Just go for it! You never know what may happen, and taking part in a competition like this has been such a wonderful experience that I would tell anyone who’s good enough to just take part and showcase their skills. Just be ready for anything, be adaptable, but stay true to your creation.”

Winner Miss Adeline Yeo Yi Ting (Singapore) - Nymphette of Sunrise

The Botan Brush Award looks like the Grand Prize Winner’s brush (pictured above) but without the by Selberan diamonds - presented to makeup artist in the industry in order to recognize their contribution towards the beauty industry. This year’s Botan Brush Award goest to to Mr Razlan Bahari.

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