The Estee Lauder Companies recently launched the Malaysia Breast Cancer Awareness Campaign 2009 World Pink Roadshow at The Gardens Mall recently. The event touted as one of the best efforts by a mall for their Breast Cancer Campaign by Katrina Liew Chairperson of the  Estee Lauder Companies’s Breast Cancer Awareness Campaign with celebrities, staffs and the public witnessing the  illumination of The Gardens Malls facade, link bridge and fountain.
This is in line with the selection of certain outstanding buildings all over the world to be illuminated in pink this year and Malaysia saw two buildings being honoured KL Tower illuminated on 3rd October 2009 and now The Gardens Mall.

The Gardens also had an activity filled three days from the 16th to the 18th October 2009, with information filled activities like health talks, BSE how tos by Breast Cancer Welfare Association, Free Clinical Breast examinations and Sony Cyber Shot World Pink Photo Wall and also shopping spree of limited examination Pink merchandise.

The main purpose of this year’s efforts is to ensure that people are armed with information because “knowledge puts us in a better position to help ourselves and others…” and also the fact this event allows the public to get in touch with the relevant professional bodies that are out there.

An emotional and passionate event , as we the media heard testimonies from a breast cancer survivor and the daughter of a breast cancer survivor (in fact a staff of Estee Lauder’s) and also from Gabrielle Tan, Marketing Director of Gardens , who first heard about breats cancer at seventeen years of age when an aunt  was diganosed with it; it makes us realise how rampant breast cancer is. But the good news is , breast cancer is one of the rarest forms of cancer where early detection can really increase the survivor rate of the patient by 98%.  So, to everyone out there, if you  hear or know of anyone out there with even a mention of a lump, tell them , no fear , because the sooner it is diagnosed the better it is…

 All funds donated goes out to www.bcwa.org.my ( a  support group of cancer survivors , families oif survivors who are trained in psychosocial support), www.cancer.org.my (a non porfit organisation for cancer treatment, Breast Cancer detection clinic and welfare and wellness and support center), www.radiology.org, www.carif.com.my (Malaysia’s first independent cancer research organisation)

To date Estee Lauder Companies have managed to raise more than RM1.2 million.

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