Have you ever wondered how the internet has evolved the world of fashion? All of us would gladly agree that the power and speed of the Internet has tremendously changed our lives over couple of years, right from how we socialize to how we shop. The World Wide Web has sparked a fascinating love affair with the glitz and glam world of fashion ever since. One of online fashion’s firsts includes Fashion Net which was Internet’s first fashion site, launched in January 1995. The fashion specific search engine and guide was aimed at style conscious consumers and as such helped motivate the fashion industry to go online.

The rest, as they say, is history. The fashion industry has been transformed by the Internet and the blogging that inevitably followed. It began a few years ago, as fashion lovers typed from coffee outlets, their bedrooms and internet cafes across the globe. From smart buys of the hippest fashion items to introduction of stylistic new designers and clever styling tips to achieve a desired look, almost everything can be found in fashion blogs.

Blogs can publish in an instant, where else by the time magazines get to it, the trend would already be over! The exciting and informative influence of fashion blogs is now developing from an addictive hobby to a viable business. Fashion blogs is the latest, trendiest medium for promoting and selling fashion brands. So much so, the mixture of independent blogs and well-funded fashion blogs are constantly competing to dominate the Internet.

The rise of perezhilton blogsites have enabled fashion aficionados to keep up with the latest styles and they even get to understand the public’s reception of those trends. The big appeal of fashion blogs is that they are a more interactive channel for disseminating the newest information as you can always read someone’s point of view and then comment anonymously.

A blogger that has made a name for himself internationally is Scott Schuman, founder of thesartorialist.blogspot.com. He captures real, quirky and personalized looks on the streets and reports them on his blog. Schuman now has a monthly page in GQ Magazine done in the same format of his blog. Also a great benefit to up-and-coming designers, blogs are a cheaper and easier way to project their work to people around the world.

Do you know that as more and more shoppers click to shop, online sales have continued to expand globally year after year? If you love to window shop, the Internet is just perfect for that.  Even if it is storming outside, you can still visit e-shops and have a nice, long look at the items. There is no need of having to drive in circles to look for parking space and pushing and shoving through crowds at shopping malls.

Today, fashion enthusiasts can visit e-boutiques for a convenient shopping experience that is so much sweeter than shopping on the high street. With the myriad of e-boutiques available, hours and hours can be spent viewing one shopping blog after another. What’s more, with sites linking one to another, you will soon enough have a list of fashion sites that appeal to your very own style.

Online boutiques have taken the world by a storm, attracting not only shopaholic women but also men. There is a unique and wide selection of clothes, accessories, shoes and bags that are reasonably priced. Since most shopping centres carry brands for niche markets, there is a completely different variety of items to choose from at e-boutiques. There are some interesting finds online that will keep you going back for more-without you having to leave the sweet comfort of your home.

Don’t you think all these reasons make the Internet a great vehicle for fashion? Trust me, the list could go on- but just look at what fashion sites can do for endless, wonderful possibilities! Happy Clicking!

Picture credits to: alles-schlumpf, rubenerd, Mj Tripsa, fashion net, thesartorialist

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