Pavillion- Racing Fashion

By: yetmee
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Once again, Pavilion Kuala Lumpur has pulled out all stops to organize a racy fashion event in conjunction with FI . From the 1st to 5th of April , the heart of shopping district, Bukit Bintang  is  promised  a fashion filled 5 glorious days according to Miss Kung Suan Ai , General Manager of Marketing at their Press event.

During this time, Malaysians will see, the first ever collaboration for  ING with a retailer ; ING also is a  sponsor for the Renault Car in the background; shoppers of Kuala Lumpur will get rolled into the hive   of excitement that bespeaks of thematic fashion shows and  parties that will colors your  life . There will be fashion shows by Valiram group  showcasing their brands,Coach, Shanghai Tang, Chloe and Jimmy Choo.

ms-kung-suan-ai-generalmanager-marketing-for-pavilion-kl-briefing-guest-on-what-to-expect-thisapril

Another theme would be to bring out your passion  with the color red, incidentally also Pavilion’s official color and as Joyce Yap, the acting CEO said, just come dress in anything red , but red that we can see” , so I guess Victoria Secret underwear  is out unless you will do a Madonna.

Then there will be  a fashion showcase that brings a sparkle to your  eyes ,themed glitter which lets Melium Group show up some of their brands from their astounding stable of fashion brands.

This year’s event is a follow up to last year’s'  famous red tent party, which according to Miss Joyce Yap had to turn away a lot of people as the organizers were not prepared for the turn out. Things  will be different this time around.By the way, Pavilion is also  holding this event in support of the local fashion industry.

Then  there are also FI souvenir shops for those of us who can’t resist miniature cars whilst saving up for the real one! GH Mumm , Ferrari fragrance and McLaren F1 will be selling their merchandise as well according to Suan Ai.

deborah-henry-for-pavilion-f1-pit-stop1As we all know,there is no better way to celebrate life then with  fashion and champagne. The official  “fizzy bubble-e”  is  top notch brand  GH Mumm providing an endless flow of champagne daily from the champagne bar… I heard the bar is open to public , I guess fashionistas and shoppers alike  will be riding high on some of my favorite things in life , fashion and celebrations! So I am looking to flag  off the 1st week of April   as the tagline aptly puts it in  fashion, style and excitement!

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There Are 2 Responses So Far. »

  1. wow.. Sounds exciting. Is it open to the public as well or is it by invitation only?

  2. Hi, Leslie, the Connection Pit Stop and the Promotion Pit Stop is open to public, but pls contact suraya@pavilion-kl.com (PR executive ) or call 03-2118 8888/8880 for more details.

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