Mirror, mirror on the wall, who in this land is fairest of all? Long before there were whitening products, Japanese ladies used nightingale droppings on their face to achieve fairer skin the Goldfish pedicure, the Bull Semen Hair Treatment and the pure Gold Facial. But today, we can breathe a sigh of relief as beauty companies churn out suitable whitening products for your use. It has always been a trend that Asian women gear towards whitening skincare as they long for whiter, fairer complexion. Whether, Bangkok, Seoul, Tokyo or Kuala Lumpur, women’s concern include unsightly pigmentation (freckles, dark spots) as we’re more exposed to sunlight and UV rays which triggers skin darkening effect due to the tropical and humid climate we live in.

Most of today’s skin whitening treatments work in two ways to give your brighter skin: By absorbing UV rays, thus preventing sun rays from darkening your skin; and reducing melanin production, the skin pigment found in our skin, which is responsible for skin darkening. Most skin brighteners in the market contain ingredients like hydroquinone, ascorbic acid, kojic acid, arbutin, azealic acid, glycyrrhetinic acid (liquorice extract).

There are many products in the market today which cater to your whitening needs. Seek out day and night creams, masks and foundations at your favourite beauty counters. Be sure to read the labels and follow the instructions properly when using your favourite items.

FOUNDATION

Shu Uemura Whitening Powder Foundation, RM130

Infused with cover-glide technology, this glides on smoothly while achieving high coverage.

Revlon Whitening 2-Way Foundation, RM59

Contains properties like natural mineral titanium dioxide to help protect skin from UV rays and Vitamin E to moisturise skin.

SKINCARE

Garnier Light Brightening Eye Roll-On, POA

Banish away eyebags and dark eye circles with this nifty tool.

Lancome Ultimate Whitening Cellulose Mask, RM250 for 6 masks

Give your skin some extra pampering while revealing a brighter you!

Biotherm White D-Tox [Cellular] Essence, POA

It has integrated advanced bio-cellular science to help clear stubborn dark spots away.

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