Posh for Emporio Armani
By: Cherrypop
Who can forget the image of hot footballer for A.C. Milan David Beckham (in case you didn’t know, he’s on loan now and is playing for them) plastered all over billboards for Giorgio Armani underwear last year? Wearing only a whit shirt and briefs to match (there was that whole controversy about whether his ahem, package had been digitally enhanced), there was no doubt that the 33-year-old was super-hot stuff.
Now his wife Victoria has done the same in a series of sexy film noir images for Emporio Armani underwear. The former Spice Girl member had announced several months ago that she would be in the advertisements and now they are ready for all to see.
“It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus,” said Victoria in a statement.
Giorgio Armani stated, “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.”
An image of David plastered on the billboard showing off what it takes to be an underwear model
Shot by the renowned photographers Mert Alas and Marcus Piggott, who also were the mastermind duo behind David’s pictures for his Armani campaign last year, the brooding portraits depict the mother of three lounging on the bedroom floor and on an unmade bed wearing nothing but lingerie.
A source had said, “Posh vowed never to do an underwear shoot again but the offer by Giorgio (Armani) was too good to turn down.”
The 34-year-old received a whopping £12million for the campaign and is apparently under contract with Armani until 2012, so we should be seeing more of her in the future for Armani.
All images are from www.people.com
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Comment by yetmee
11:53 am on January 20th, 2009 :
Today is the day…we have Beckham on our pages and so delectably displayed… almost didn’t recognise Posh, very well done shots . Although I prefer Kate Winslet in her controversial ala Candice Bergen shoot for Vogue…more sensuous…