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Emmagem has always been about the 18 to 24 year olds glampots, but what about the older women and men? This segment is to answer a request from a reader to show the styles for the mid 30′ s and above …
Emmagem will be in search of some fashionable people that come really packed in loads of style and glam, after all they have the advantage of age and yes, vintage is very in at the moment and yes, women especially are like wine, we are smoother and better in quality as we age. There has been a definite revival of vintage in respect of women in their prime from mid thirties to mid forties , who are really living it up and enjoying and loving themselves very much. Look at the recent revival of models like (Vogue did a photoshoot of them togetheras sort of a 20 year anniversary of sorts) Claudia Schiffer, Naomi Campbell, Christy Turlington, these were supermodels in the 1980’s who wouldn’t rise from their beds for anything less than USD10k a day. Then look again at the top Asian faces like Maggie Cheung , Carina Lau and Michelle Reis, late thirties early forties , but they still got that IT factor.
KL in the Prime is about youthfulness and certain depth of maturity that can only come with age and having lived through the ages and all the experiences that came along with it. They embraced the spiciness of life with exuberance and a live and let live attitude. So, some of them may be your mother’s or father’s age, but never underestimate that they can probably give you a good run for your money because style is not defined by age … and let them be inspirations to the young…
Hey , I don’t know about you , but I wanna be as fit and wealthy, sorry I mean healthy as Madonna when I turn fifty , so make it sooner rather later yeah!!


Our first KL in the Prime feature is Mohnee, visual merchandiser and business owner…age 43, mother of two young boys . She is in the creative business therefore her work outfit shows that part of her. Functional yet fashionable…
She has on Dorothy Perkins jeans and beaded bodice satin camisole. Her watch is Ball and Ross. Her platform wedges, really love those, are from Charles and Keith. Picture shot at Italiannies , The Gardens at Midvalley.
Do you know anyone who is also inspirational to you and would like to share with us??
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