Over the past 2 and the half months, Kérastase and UNICEF has been collaborating to raise funds for UNICEF and to prevent violence against children. The Care and Protect Campaign was first introduced in February not only to gain funds, but to raise awareness of Malaysian Citizens of the issue of violence against children.

According to the organizers, violence against children can happen in any form, physically, psychologically even through discrimination, neglect and mistreatment. Violence towards children can happen anywhere from homes to schools. According to the Ministry of Women, Family and Community Development, 1656 children were reported as child abuse with sexual abuse being the highest. Malaysia too is also a source, transit and destination country for trafficking women and children. With high statistics of child abuse, children’s rights are taken away and children also loose the ability to live healthy and longer.

Local Designers: Donna Chew, Beatrice Looi and Zang Toi

Therefore, UNICEF and Kérastase joint ventured to pursue this project together to raise fund and raise awareness among Malaysians. 3 international designers, Zang Toi, Donna Chew and Beatrice Looi has created a limited edition bag that communicates the message that UNICEF and Kérastase wants to tell everyone. With 50% of the proceeds going to UNICEF, these bags were made available to purchase at Kérastase Salons around Malaysia for RM15 each. RM30,000 was made through the sales. All these money will proceed to UNICEF to continue raising awareness and preventing child abuse from happening through their Child Protection Program.

Bags

To celebrate their success and to present the cheque to UNICEF, Kérastase and UNICEF with the designers held a silent auction at Zeta Bar, Hilton Kuala Lumpur. Designers, Donna Chew and Beatrice Looi donated 2 of their dresses and all the money from the silent auction will be going into the fund also. Beatrice Looi also stuck Swarovski Crystals on on of the limited edition shopping bags to be auctioned off.

The items to be auctioned off.

Beatrice Looi’s crystal bag and Donna Chew’s creation

Beatrice Looi’s Dress.

Local celebrities and socialites, Syafinaz, Elaine Daly, Serena C, Joyce Wong, William Quah made their presence at the charity auction to bid and show their support. During the 3 hour event, there was a cheque presentation ceremony and also a gift giving presentation to the designers as a token of thanks.

Designer Donna Chew on stage

Presentation of cheque Matthew Drury from Loreal to UNICEF Program Coordinator, Dr. Dr. Rudi Luchmann.

Kudos to UNICEF and Kérastase for a job well done. Let’s just hope the money raised are put into good use and more and more children will be saved from violence.

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