It is the month when (almost) everyone suddenly feels a little more loved than they do during the rest of the year. To commemorate these sudden bursts of warm, fuzzy feelings floating about in digestive systems worldwide, the price of flowers sky rockets, restaurants are fully-booked and the whole town is painted red, literally.

And then when February the 14th suddenly appears and disappears, the hype dies down. We hear no mention of hopeless romantics going out of their way to drive to the highlands just to purchase a million roses for their loved ones. We read of no more mass weddings held on that particular date, and we forget about what we celebrated circa February.

Even with no mention of such eccentric endeavours throughout the rest of the year, little acts of love do happen every day in this romantic globe. We just fail to take notice of them. I know a friend who walked his girlfriend all the way to her classes and accompanied her back home, just to make sure she was safe. In February, this would be considered extremely romantic. During the other successive months, it would be thought of as extremely foolish; a classic example of double standards.

For that friend of mine, it was Valentine’s Day each time he spent with his girlfriend. He never mentioned it, but I know from that sparkle in his eye, he was over the moon. For him, Valentine’s Day was April 11, and June 16, and September 28 and¡­

And then there are those who celebrate years of marriage. What a feat! Now, that’s what love is all about: Its ability to stand the test of time and overcome years of doubt, anger, anxiety and resentment; to fully appreciate and embrace acceptance and submission. And that’s what Valentine’s Day truly promotes.

With the rate of stable marriages astoundingly plummeting each year, does Valentine’s Day really play such a significant role in our lives? Why bother when we know such ¡®love’ can only last while the flowers are expensive. The whole deal of celebrating VDay is merely because we do not want to feel left out.

There are those who take this Day seriously, and there are those who take it seriously enough to hate it with passion. Then there are those who have just become seriously indifferent to the whole hustle and bustle of it all. Those are the ones who genuinely understand the celebration of this Day.

Not because they are stingy and prefer to give flowers in May, not because it would save them the trouble of browsing through a million greeting cards and finally find the perfect one, not because they forget their loved ones; the indifferent ones can fully comprehend this day because they know how much their loved ones mean to them, and how special a day is.

We are all well familiar with the ¡®Every day is Valentine’s Day’ argument, but are we familiar with the ¡®Any day is Valentine’s Day’ line of reasoning? Of course not, because we have been blinded since our first memory of Valentine’s Day that there is one and only special day for Love.

It’s time for a revolution.

A time to leave the world and how it thinks and feels toward Valentine’s Day, and be individualistic about our own Day of Love.

To be indifferent to the fact that bad things happen on February 14, not because Cupid was in a bad mood, but because like any other day, it has 24 hours. And Valentine’s Day, as we know it, will become a day of remembrance; a reminder of all our Days of Love cherished throughout the years.

My grandparents never celebrated Valentine’s Day, but they did in fact celebrate 50 years of marriage, by renewing their vows. That was their one and only form of somewhat celebrating Valentine’s Day, and in my opinion, was enough to cover the 50 years of love shared together during their lifetime. It was October 16.

What’s your special date?

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