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Feature Article #1

Jimmy Choo - 24:7

According to Jimmy Choo’s representative, “this is a special collection that we have just launched alongside Spring Summer 2010.”  Tamara Mellon in her introdcutory video says these are investment pieces … ” meant to complement and complete any woman’s wardrobe. Named CHOO 24:7, they are exactly that, you can take any pair and enjoy wearing [...]

yetmee | February 9th, 2010 | Continued

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Feature Article #2

Beauty 101: It’s all in the eyes!

As the saying goes -eyes are the windows to our soul; I’m guessing that just by prettifying your peepers, can change your overall look all together. Talk about from drab to fab! Want to learn some tricks of the trade? Here are two different looks for you to make your eyes up.
Smoke gets in your [...]

aphrodite | February 8th, 2010 | Continued

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Feature Article #3

Her Name Is Nicole!

Nicole Lynn is a 28-year-old makeup artist/stylist who have been in the industry for eight years. Her mother was the first one to notice the way she drew eye liner in a perfect line and joked about her doing it as a career. She ended up leaving home at 18 and pursued it. She remembered [...]

hannef | February 7th, 2010 | Continued

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Feature Article #4

To Die For Home-made Nutella

Ever get caught spooning Nutella right from the jar…with your finger? You are definitely not alone. There are millions of people out there, guilty as you! Fans of Nutella have declared that Feb 5th is World Nutella Day. Before you rush to the stores to get jars of Nutella to join the celebration, you can actually [...]

yin | February 4th, 2010 | Continued

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Feature Article #5

Sweet underthings

Playing on the lingerie trend which has exploded in a big way (don’t believe us? Check out any magazine; they’re all toting lace and sheerness to be THE biggest thing), and it’s pretty apt since Valentine’s Day is just around the corner.  There’s noting that screams seductive quite like lingerie does and it is as [...]

Cherrypop | February 3rd, 2010 | Continued

About this Site

Emmagem.com is a Malaysian fashion and lifestyle blogazine where you can “shop at your fingertips”. Our readers can read (with a click) all about the latest trends, how to’s about shopping  and then head on to the directory to shop.
We write about the trends, tips and tricks of fashion as well as shopping events, brand [...]

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Savin’ While Drivin’

Gone are the days when driving and owning a car is  a liability, as a matter of fact, this also throws Robert Kiyosaki’s “Rich Dad, Poor Dad”’s  theory out the window when he said something along the same lines. But I digress… Anyway, that won’t be the case not if Shell FuelSave have anything to do [...]

3Feb2010 | yetmee | 0 comments | Continued
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Paris Fashion Week Highlights

Paris Fashion Week closed its curtain last week with some very memorable collection for Autumn/Winter 2010. Menswear particularly has seen so many ideas and inspiration that will definitely shape the look for the following season. There are some breathtaking and not to mention some what-the-hell-are-they-thinking moments throughout the one whole week of fashion galore.
So here [...]

2Feb2010 | hannef | 0 comments | Continued
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StyleSpot: Grey Goodness

Did you know that grey clothing symbolizes humility and plainness? That is why the colour is related with monastic life; their garments were made inexpensively using coarse and undyed dark wool. Well, it certainly doesn’t have to be as lackluster as that! Look how these stars rock-up gorgeous shades of grey - everything from charcoal [...]

1Feb2010 | aphrodite | 1 comment | Continued
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Fashionably Bad?

Fashion world is dominated by some very jaded but edgy bunch of people. They have pretty much done and seen it all, which clearly explained the reason why fashion keeps on changing and shifting from one direction to another. New trends are being created while the old ones are coming back on revivals.
Think of the [...]

30Jan2010 | hannef | 0 comments | Continued
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Gold medal style

Designers broke out on the active wear this season with many taking to inspirations from the likes of scuba diving, surfing, the running track and even skateboarding and American football. Perhaps it’s the easy wearability of these sporty seperates and the fact that they are so comfortable that they pretty much go with any style. [...]

29Jan2010 | Cherrypop | 0 comments | Continued
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Beauty 101: Chanel Redesigns their Lipsticks!

“A woman who doesn’t wear lipstick feels undressed in public. Unless she works on a farm.” Anonymous
 Have you heard? One of the world’s most desirable luxury brand- Chanel will soon launch their new Rouge Coco collection this March! I guess it’s time to say bye-bye to your lip-glosses and welcome back the good ol’ lipstick. [...]

29Jan2010 | aphrodite | 0 comments | Continued
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A Day in a Michelin-starred Kitchen

“We received your application to work in our kitchen. Could you come to the kitchen for a tryout next Monday?” “Yes, sure!” I said confidently without any hesitation. Oh my god, a call from the HR of a Michelin-starred restaurant! Just right after my graduation at Le Cordon Bleu! My first job interview for a [...]

28Jan2010 | yin | 0 comments | Continued
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Stars shine at the Art of Elysium gala 2010

The annual Art of Elysium gala night attracts plenty of stars looking to make their mark doing charity for kids and this year’s event was no different. Tons of stars turned up in designer gowns, highlighting the plight of severely ill children.
The organisation recruits actors, artists and musicians to volunteer their time to offer creative [...]

25Jan2010 | Cherrypop | 0 comments | Continued
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De-toxing the Myth with Juvanex (Product Review)

I am so struggling to post up this review of detoxification. It is difficult because to expound on such simple and important process had created a need in me to  slew out a multitudes of words but I find that I am limited only by my own suitable lack of vocabulary, so suffice for me [...]

25Jan2010 | yetmee | 0 comments | Continued
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StyleSpot: Purple Passion

Do you know why the Joker mainly wears purple clothes? He wears a purple suit because HE FEELS LIKE IT! Purple is the “IT” colour this season; be mesmerized with everything from sexy deep plums to striking indigo’s. Lucky for you purple is a colour that everyone can wear! See how these Hollywood celebs wear [...]

25Jan2010 | aphrodite | 0 comments | Continued
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Prada Men Fall/Winter 2010

It was only a few days back that Prada unveiled their latest collection for Fall/Winter 2010/2011. If we can all still recall, last season collection was all about dark colors and studded accessories. The studded brogue was such a huge hit that all the who’s who in fashion industry were sporting them during the fashion [...]

23Jan2010 | hannef | 0 comments | Continued
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Beauty 101: Bang It On

The fringe hairstyle is the must-have hair trend this year! Whether you like to have your bangs bold, blunt or sideswept, do bear in mind that this hairstyle will not suit every face shape; so be wary if you are considering to chop off your fringe!
Fabulous bangs will help to frame your face perfectly and [...]

22Jan2010 | aphrodite | 1 comment | Continued
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How to make a restaurant-style dessert at home

You want to make a dessert to impress your guest. You don’t want to spend the whole day in the kitchen preparing and washing the dishes. Here is an easy way out: panna cotta with cucumber and mango.

Panna cotta is a cooked cream originally from Italy. It’s often served with berries. I would like to [...]

21Jan2010 | yin | 1 comment | Continued
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Take Me On A Mini Getaway!

2009 was not a great year for me. Thank God it was over. I don’t know about others, but mine was all about running around juggling different things at one time. So that is the reason why I decided to kick start my 2010 with a bang: a very happening New Year’s Eve party at Zouk and a day trip to the beach the first day of 2010 itself.

20Jan2010 | hannef | 0 comments | Continued
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Golden Globe Awards- Winning Dos

The Golden Globe 2010 was a glitzy affair with a build up of anticipation about who is going to wear what…But suffice to say, although the rain poured down the globe, the Golden Globe  ceremony itself was not dampened as everyone was reported to be in high spirits , due no less to the fact that champagne was served [...]

19Jan2010 | yetmee | 0 comments | Continued