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Feature Article #1

FitFlop fancies

Remember the FitFlop craze when everyone wanted to own a pair of those sandals with the in built contours that will trim your legs and bum as you walked? Now the well-known ’sandal with a gym built­‐in’ shoe brand offers you a broader appeal this season with its latest FitFlop Pietra and Electra collection.
Instead of [...]

Cherrypop | September 2nd, 2010 | Continued

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Feature Article #2

Enter The World Of Marlene Dietrich With Charles & Keith

Charles & Keith Signature Label Autumn/Winter 2010 takes you back to a scene from the cinematic world of Marlene Dietrich. See her unleash her charm and captivate millions of hearts.
Military Opulence Designated to the Marlene spirit, the collection showcases the high-fashion military substance with battalion trimmings, insignia and boots.

March off in charisma and be the [...]

elise | September 2nd, 2010 | Continued

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Feature Article #3

Thumbs Up For Grown Ups!

 I love good comedy movies, especially the ones that keep you laughing throughout the movie. And a movie with Adam Sandler, Chris Rock, Kevin James, David Spade and Rob Schneider? You know it’s gotta be good when you’ve got such heavyweight comedians all in one show.
Grown Ups is about five friends who reunite after 30 [...]

elise | September 1st, 2010 | Continued

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Feature Article #4

Caring for Your Hair

At a sweeping glance, it can be seen that hair care often takes a back seat for many busy women. We tend to focus on make-up and clothes yet pull our hairs back into a practical ponytails to avoid the hassle. Meanwhile, lack of care is slowly wearing our hair down to a damaged mess! [...]

lavender | August 31st, 2010 | Continued

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Feature Article #5

Recycled Fashion!

Remember when we told you about Sarah Jessica Parker and Her Nicholas Kirkwood Heels? She went everywhere in those dazzling blue suede platforms with neon pink piping details. Yes, she cleverly paired up the same pair of shoes with various ensembles. Well, it looks like other celebrities are following suit too! Forget about pointing your [...]

aphrodite | August 30th, 2010 | Continued

About this Site

Emmagem.com is a Malaysian fashion and lifestyle blogazine where you can “shop at your fingertips”. Our readers can read (with a click) all about the latest trends, how to’s about shopping  and then head on to the directory to shop.
We write about the trends, tips and tricks of fashion as well as shopping events, brand [...]

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Eclipse Fall Winter Collection

This season, as other high street retailers flock towards the latest trends, Eclipse turns instead, to the age-old designs that are both flattering and feminine. Titled “Introspective Minimalism”, Eclipse’s Fall Winter collection focuses on reintroducing and modernizing the flattering silhouettes and clean tailoring that defines minimalistic chic.
The pieces in this collection ooze confidence and elegance. [...]

2Sep2010 | lavender | 0 comments | Continued
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The L-File

So little Miss Lilo is out of the rehab. Most of us would agree if I say that she should have been kept a little bit longer in there. But the world of entertainment has started to speculate a lot of things about her big comeback. People are counting on her to bounce back the [...]

29Aug2010 | hannef | 1 comment | Continued
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Milk for the Grown Ups

Frequent patrons of KL night clubs are certainly no strangers to the sexy Mist club in Bangsar. Known for their lush interiors, great music and delicious mixers, Mist has never failed to draw a crowd yet. So when sister club Milk sprung up next door, clubbers have to wonder, could it possibly live up to [...]

29Aug2010 | lavender | 0 comments | Continued
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Presenting Charles & Keith’s Autumn/Winter Collection!

Luxurious majesty and rocker intensity engulfs Charles & Keith’s Autumn/Winter 2010 collection. This artistic collection has lifted style to a new platform, pushing societies to surpass boundaries towards novelty. Take a look at some of these:
Heightened Luxury Elegance and fantasy are shown in the majestic era of Rococo and French royalty. Crafted with neoclassical curves [...]

28Aug2010 | elise | 0 comments | Continued
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Guys in girdles???

Girdles, shapewears and corsets have all been Godsend for women over hundreds of years.  These support garments might not be super-comfy (at all!) but hey, they definitely do the job. Oh yes, they keep you tucked in and strapped up and…gives you that oh, so flattering figure. Who would know what you’re wearing underneath it [...]

27Aug2010 | aphrodite | 0 comments | Continued
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Strong, Independent Women…And Why They Freak Guys Out

Once I asked one of my guy friends, “Why is it that women who hold powerful positions - such as being managers of a department for example - or even if they earn more than the guy, often find it hard to get guys to date them?” And the answer that he gave me was [...]

26Aug2010 | elise | 0 comments | Continued
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The Last Airbender - What Happened To Shyamalan’s Magic?

After his string of flops since his highly successful The Sixth Sense movie, I have lost faith in M. Night Shyamalan’s movies and shied away from watching them, especially after that atrocious movie Lady In The Water which I couldn’t even bring myself to finish because it was just too boring. For lack of anything [...]

25Aug2010 | elise | 0 comments | Continued
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How to Find Your Perfect Arch

Since we are on a roll on misquoting Khalil Gilbran, “the eyes are the windows to the soul…”, then trust me you wanna do some  guerilla tactics with your brows.  By that, I mean you actually change someone’s perception of you with the right shape of brows. The brows tells a lot about a person’s [...]

24Aug2010 | yetmee | 1 comment | Continued
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Want some false flylashes?

You know how people say “If eyes are the windows to the soul, then eyelashes must be the curtains”? Oh yes, for those who aren’t blessed with lush lashes, they opt for…falsies. It’s an easy way to enhance your eyes, just by gluing those fake eyelashes on. Nowadays, they’ve even become a can’t live without [...]

23Aug2010 | aphrodite | 1 comment | Continued
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Social Detoxification

These days, people are starting to realize the importance of things like de-cluttering and feng shui. It has become a ritual to rid our living spaces of mess and negative energy. While this is all well and good, how many of us have actually thought about de-cluttering our personal life? The fact of the matter [...]

23Aug2010 | lavender | 1 comment | Continued
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Malaysia’s Online Fashion Entrepreneurs’ Weekends 2010

Online fashion is without a doubt a fast growing industry in Malaysia but it’s just too bad that sometimes it seems slightly neglected. Neglected; in a way that these people are doing everything on their own without any help or any proper platform to showcase their ability to contribute more to the industry. We can’t [...]

22Aug2010 | hannef | 0 comments | Continued
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Lovin’ Laneige!

Are you the type girl that just can’t live without her makeup? Or refuse to go out of the house without makeup on? Then you should be making a good skincare range something you can’t live without too! We know the rule, never ever leave makeup on your skin when you go to bed. And [...]

21Aug2010 | elise | 2 comments | Continued
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Steer away from Black Leggings and say bye-bye to… Dengue.

Black leggings might be in every other woman’s closet right now and they also happen to be very in style and a must-have item too. But…did you that you’d then run the risk of attracting dengue-transmitting mosquitoes? Yes!! “It’s worrying how people dress nowadays, especially the youth,” Deputy Health Minister Pansiri Kulanartsiri warned of a [...]

20Aug2010 | aphrodite | 4 comments | Continued
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Jewel rich

For fall, jewel tones such as maroons, deep purples, turquoise, amber and garnet have been placed in the spotlight, steering away from the usual black. It’s also really easy to wear as they don’t scream like yellow and fuchsia do and they suit most skintones. Rather, they make everyone’s heads turn. Just pick your favourite [...]

19Aug2010 | Cherrypop | 2 comments | Continued
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How Do You Break Up?

Is breaking up something that you find hard to do? Of course it is. What person wouldn’t find it hard to end a relationship with someone with whom you have bonded so closely with. Well, unless of course you were aiming for a short term fling with no feelings and no strings attached.
But if you are [...]

19Aug2010 | elise | 3 comments | Continued
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