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Feature Article #1

Mischa Barton Handbag Line

When I came across this news online, I suddenly felt like I have been living under a rock! How could I have not known that Miss OC has actually come up with her own range of bags, since last year? Expect a stylishly chic selection of everything you need from wallets right up to roomy [...]

Rachel Desiree | July 3rd, 2009 | Continued

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Feature Article #2

JOICO’s Revolutionary RE:NU-Fight Graying Hair

JOICO recently launched it’s latest hair care which fights graying hair. The anti aging beauty in the beauty  industry is worth USd27billion and  so far anti aging in hair care has always been through hair coloring which a lot of baby boomers between ages of 44 and 62 have had to contend with so far. [...]

yetmee | July 1st, 2009 | Continued

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Feature Article #3

A more affordable pair of Choos

The shoe label we all know and love (and also because the original designer is Malaysian!), Jimmy Choo, has caught onto the trend of designing a capsule line for a retailer. In this case, it’s clothing giant H&M.
Right after Matthew Williamson’s boldly printed summer line for the label, the luxury shoe line, which is a [...]

Cherrypop | July 1st, 2009 | Continued

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Feature Article #4

My Lurve Affair with…

So about a month ago, I had the biggest letdown of my life (I’m exaggerating), but, yea, my notebook of 4 years crashed on me. It was a sad moment because it was my lurve and it has been through so much with me throughout my whole undergraduate life and of course, emmagem was developed using [...]

karenmarie | June 29th, 2009 | Continued

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Feature Article #5

The King of Pop remembered by many

You know how much Michael Jackson has inspired people when you feel the love in the air, far away from LA, in a shopping mall in PJ, when hundreds of fans turned up to pay a tribute to the great late Michael Jackson. Michael Jackson, who passed away because of a cardiac arrest is a [...]

karenmarie | June 29th, 2009 | Continued

About this Site

Emmagem.com is a Malaysian fashion and lifestyle blogazine where you can “shop at your fingertips”. Our readers can read (with a click) all about the latest trends, how to’s about shopping  and then head on to the directory to shop.
We write about the trends, tips and tricks of fashion as well as shopping events, brand [...]

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Tie Dye high

If most of you haven’t noticed, tie dyed jeans (and ripped ones, which are a whole different story which we noticed a couple of months back), are the hottest trend that the hippest celebrities adore, and something we are seeing on the racks in retail shops like Forever21, Topshop and MNG.
If you can’t bring yourself [...]

3Jul2009 | Cherrypop | 0 comments | Continued
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Behold The King Of Pop in Action - Last Rehearsal

Michael Jackson\’s Last Rehearsal
I have been in a sort of apathy since I heard about the death of Michael Jackson,”King of  Pop”, the music I listened to when I was growing up.  All my “partying action ” was based on music from him and by him!
Now I as I watched him in moves that are [...]

3Jul2009 | yetmee | 0 comments | Continued
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Young, Dedicated and Innovative Envoys

How many of us actually take the effort to recycle? You are right; not that many or almost none! We produce more rubbish than ever before and it really is important for us to start recycling. Infact, much of this waste contain useful materials such as paper, glass, metals and textiles which can be put [...]

2Jul2009 | Rachel Desiree | 0 comments | Continued
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Season of Fruit

Last week was a busy week for me as my parents were down at Kuala Lumpur from Australia.  With my thorough itinerary-planning, it was an amazing experience for them  as this was the first time here. 2 weeks before their arrival, I have listed down all the activities to be done during their stay. On top of the [...]

2Jul2009 | adamgaffey | 1 comment | Continued
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Eye Candy: Fabric Flowers

So during my regular visit to oogle on pretty things on Etsy, I spotted something so pretty, I immediately wanted to have one. Aren’t they so pretty? The colours are amazingly vivid and the patterns just make me want to walk on beds of flowers! Feature image from Going Sew Crazy. These pretty things are [...]

29Jun2009 | karenmarie | 0 comments | Continued
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Choose Your Perfect Pair of Pants

Gone are the days when only men wear the pants! Whether you are an ambitious career woman or a busy stay-at-home mum, you will definitely need a pair of well fitted pants. Infact, great pair of dress pants happens to be a must-have in every woman’s wardrobe. Pants are not only comfortable, but you also [...]

29Jun2009 | Rachel Desiree | 0 comments | Continued
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Your Common Beauty Dilemmas Answered

I am one that believes although true beauty comes from within, we could all use a little make-up as a confidence booster.  Do bear in mind that the scary and thrashy look is not “IN” and never will be. Today we teach you how to solve your beauty problems with makeup tricks and tips of application [...]

28Jun2009 | Rachel Desiree | 0 comments | Continued
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Feeling The Credit Crunch Lately?

If you, like many of us have started cutting down on extravagant expenditure just to start saving; let me remind you that that there are still many reasons for you to be happy! Here are some simple yet great offers that you find around town despite the economic downturn.

27Jun2009 | Rachel Desiree | 2 comments | Continued
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TOUGH luck

Jeans label TOUGH Jeansmith launched its Spring Summer 2009 collection, titled ‘Be Tough’. Aptly, Hong Kong actress Gillian Chung, after a year from the Edison Chen scandal, is the spokesperson for the label in Asia Pacific. Her endorsement relays the message of the undying spirit of ‘Be TOUGH’ for the new Spring Summer collection.
As brand [...]

26Jun2009 | Cherrypop | 0 comments | Continued
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What a Tart!

A friend of mine gave birth to a baby girl recently. She called me a few days before her baby shower, saying: “Adam, what do you think I can serve for the guests? Please think of something not too troublesome (she is busy with the baby I guess) and I hope it is some sort [...]

25Jun2009 | adamgaffey | 0 comments | Continued
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Banish Your Pores with Vichy Normaderm

Which woman doesn’t want smooth, glowing and healthy skin? We all do-even the men! The key is to be consistent with your skin care regime and most importantly make sure you pick-out products which are suitable for your skin type. You definitely don’t want to be using products that do nothing to improve a specific [...]

24Jun2009 | Rachel Desiree | 2 comments | Continued
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Biotherm Wave

Are you practicing your basic 3 step beauty regime , ie cleanse , tone and moisturize, if not why  not? It has come to my attention that I have been seriously slacking in these most fundamental of beauty regime. I am ashamed and seriously making amends. It may be too late for certain parts like [...]

24Jun2009 | yetmee | 0 comments | Continued
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E vs I . Quotient

In this alphabetical tug of war, guess which alphabet will win hands down and it isn’t by merit of its placing on the alphabetical order either. EQ is apparently the new keyword to corporate success. Whilst it doesn’t mean that education or intelligence isn’t important anymore, a high IQ rating doesn’t [...]

24Jun2009 | yetmee | 0 comments | Continued
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Upcycled Vinyl Banner

Recycling has become such a phenomenon in the recent years. Well, we all know how much we must save mother nature from falling apart, so we all must take steps to reduce global warming and make the world a better place. Do something for earth, start planting trees, if you can! When you have scraps [...]

23Jun2009 | karenmarie | 2 comments | Continued
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How to Choose the Right Top

Remember last week’s post on how to find the right dress? Today we have a few simple tips on picking out the proper top.
The best part about putting separate pieces of clothing together is that you get to mix and match as much as you want to create your desired look for the day. Â
Once [...]

22Jun2009 | Rachel Desiree | 0 comments | Continued
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